American influencer Emma Chamberlain has been unveiled as the latest global brand ambassador for French beauty brand Lancôme.

Chamberlain commented 'I have always had my own notion of beauty and didn’t project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honoured and excited that the brand understood and appreciated who I am'.